This is the primary design associated with the brand and the go-to symbol used most often to represent the business.
creative
inspiring
uplifting
compassionate
kind
Brand Vibe
This is an altered version of the main logo with a different orientation or structure, adding flexibility and versatility.
Secondary logo
The brand mark is a signature detail that adds character and boosts brand recognition. It can be used to add an extra branded touch, or as an accent alongside your main logo.
Mark
Alternate logos add additional depth and flexibility to the brand and cover less common use cases.
Alternate Logo
Stamps add personality and whimsey to your brand, and can be used as an extra branded touch.
Stamps
Used for dark backgrounds or text on light colors.
Dark
Charcoal
#404040
CMYK: 0 0 0 75
Used sparingly as an additional light tone.
Alt Light
Mist
#d7e0d8
CMYK: 6 0 4 12
Used for backgrounds or text on dark colors.
Light
Cream
#faf4f0
CMYK: 1 3 4 0
Used sparingly as an additional accent color.
Alt Accent
Ochre
#e0c063
CMYK: 0 14 64 12
Used for action items, buttons, and special call-outs.
Accent
Tangerine
#f3844b
CMYK: 0 62 79 5
Works well with the primary & often paired with it.
Secondary
Sage
#8baca3
CMYK: 18 0 8 33
Strongest correlation with the brand and used most often.
Primary
Blush
#f2d1c9
CMYK: 3 22 18 0
The tones in your color palette should be used consistently to increase brand recognition. For digital use, refer to HEX codes (#xxxxxx). For printing, use CMYK values.
Color Palette
8. Main Background
7. Alt Light Background
6. Dark Background
5. Accent Dark
(Optional)
4. Accent Light
(Optional)
3. Accent Color
(Buttons, Links)
2. Light Text
1. Dark Text
There are 8 colors available in Showit's Design Settings, and the chart below shows how they're used throughout this website.
Website Color System
Beach Bound →
Paragraph font style. This is what is used for body copy throughout the website template.
Poppins Medium →
Subheading
Ivy PResto Thin →
Heading
Ivy PResto Thin →
Title
These fonts have been carefully selected to work together and provide flexibility. Each font name is linked to where you can download or purchase that font. (Preview this page to easily click on the links.)
Font List & Links
Decorative Text
Poppins Normal →
These elements add personality and structure, helping reinforce your brand’s identity while making designs more engaging.
Brand Assets
Website Update Services
SEO Getting Started Guide
Showit Tutorials
Showit Login
To ensure your continued success, we've pulled together a collection of links and resources.
Links & Resources
The logos in your Brand Toolbox have been organized by file format in order to help you easily find what you need.
File Formats
All your logo versions and marks should be center-aligned to keep your brand looking polished.
alignment
In order to keep all elements legible, your logo versions should not be used smaller than 2 in.
sizing
All branding elements should have plenty of “white space” or breathing room around all sides (we recommend at least 20% of the element's overall width). See diagram as an example.
Spacing
These best practices will help your brand look professional & polished when in use.